In a recent article, A Freelance Writer’s Basic Guide to SEO,
we had several requests asking how SEO knowledge can be used in
practice, when writing articles. Naturally, we are only too happy to
oblige.
The methods I am going to talk about in this article have not been learnt in online courses, nor have they been taken from theory manuals you can download for a price on the Internet. Everything I am going to discuss has been gained from hard experience, both as a writer (over 10 years), and as an I.T. consultant (University degree and 18 years in the business).
Is Writing an SEO Article Complicated?
No. There are no magic formulas or weird science to SEO, and there’s no right or wrong way of doing things. There are guidelines, however, as you will discover in this two-part article.
SEO writing is very much a matter of common sense, and the application of some very simple points that are based on the idea of well constructed articles, and well constructed websites. Surprised? Don’t be. Just read on.
SEO writing is no more complicated than writing a standard article for a magazine, the only difference being, there are a couple of other factors to consider. But the basics are always the same, which is where I am going to kick this article off.
Get The Basics Right
Whether the article is for your own website or as part of a freelance writing contract, the most important thing to always remember when writing a Search Engine Optimised article, is to make it a GOOD article.
By good article, I mean the article must be useful to the reader. It should provide them with a benefit they can visualise, or offer something of value to them that is applicable and relevant to their lives or businesses. It should be something they can relate to easily.
There’s no point in writing a technically good SEO article, for it to be a load of nonsense to the reader. Not only will the website concerned lose a potential customer or lose out on traffic and advertising revenue, but the article will become a non-entity and be a complete waste of everyone’s time.
If the article is no good to the reader, don’t expect it to be picked up or linked to by affiliates, link marketers, or any other medium that could have provided valuable promotion or marketing – all of which would have boosted the website’s rankings.
Always remember to write for the HUMAN who will read the article at the end of the line, not the search engine algorithm that finds it. Get that right, and you are already half way there!
Components of SEO Content
An SEO article is made up of two distinct, but very important components:
1) it has to contain relevant and value added content
The methods I am going to talk about in this article have not been learnt in online courses, nor have they been taken from theory manuals you can download for a price on the Internet. Everything I am going to discuss has been gained from hard experience, both as a writer (over 10 years), and as an I.T. consultant (University degree and 18 years in the business).
Is Writing an SEO Article Complicated?
No. There are no magic formulas or weird science to SEO, and there’s no right or wrong way of doing things. There are guidelines, however, as you will discover in this two-part article.
SEO writing is very much a matter of common sense, and the application of some very simple points that are based on the idea of well constructed articles, and well constructed websites. Surprised? Don’t be. Just read on.
SEO writing is no more complicated than writing a standard article for a magazine, the only difference being, there are a couple of other factors to consider. But the basics are always the same, which is where I am going to kick this article off.
Get The Basics Right
Whether the article is for your own website or as part of a freelance writing contract, the most important thing to always remember when writing a Search Engine Optimised article, is to make it a GOOD article.
By good article, I mean the article must be useful to the reader. It should provide them with a benefit they can visualise, or offer something of value to them that is applicable and relevant to their lives or businesses. It should be something they can relate to easily.
There’s no point in writing a technically good SEO article, for it to be a load of nonsense to the reader. Not only will the website concerned lose a potential customer or lose out on traffic and advertising revenue, but the article will become a non-entity and be a complete waste of everyone’s time.
If the article is no good to the reader, don’t expect it to be picked up or linked to by affiliates, link marketers, or any other medium that could have provided valuable promotion or marketing – all of which would have boosted the website’s rankings.
Always remember to write for the HUMAN who will read the article at the end of the line, not the search engine algorithm that finds it. Get that right, and you are already half way there!
Components of SEO Content
An SEO article is made up of two distinct, but very important components:
1) it has to contain relevant and value added content
